RECA
Customer Journey
Sadon always watches Games or Thrones on television in the evening. In the commercial break he sees an advertisement about a fishing competition in Reca. Since he fishes himself, he is immediately interested and watches the commercial with a lot of attention.
When Sadon is scrolling on Facebook during his lunch break, he sees an ad about the fishing competition in Reca on his homepage. He looks at it for a moment and his interest grows even more.
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When Sadon goes fishing at his club on Tuesday night, some of his friends are talking about the competition. He notices that many of his friends also are interested.
Shadon is convinced and wants to visit Reca for the fishing competition. He goes to the website of the event and buys a ticket, which includes the plane ticket, the competition entry and the overnight stay for 3 nights, from Thursday to Sunday. The purchase process is very smooth and user-friendly.
When Shadon arrives in Reca, a host of the fishing event will be waiting for him in the airport. He will escort Shadon to the hotel where all the fishermen are staying. He will give Shadon the necessary information, guide him to the best fishing spots at the Great Lake and will make sure Shadon is fulfilled in all his needs.
From now on, Shadon receives an invitation to the fishing competition every year and he never hesitates to buy his tickets. He visits Reca every year and convinces colleagues, friends from the fishing club and family to go as well. He receives a discount per person he brings with him.
